Recently Nike has revealed a pair of sneakers with 'power laces' controlled from a phone.
The new Nike sneakers are specifically designed for basketball and automatically tighten or loosen with a press of the button either on the shoes themselves or via a smartphone.
The range will initially go on sale only in the US for $350 dollars (￡272), on February 17th - although they are expected to sell out instantly.
Nike has said that users can programme different settings that dictate on how the laces are tied, such one setting for playing a basketball game and one for just lounging in.
The shoes will require charging, and each pair will come with a recharging mat.
'We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,' says Eric Avar, Nike VP Creative Director of Innovation.
When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug .
Earlier this week Nike teased the self-lacing trainers, which the company has suggested will be controllable from a smartphone.
The US firm also posted a video to show a number of high-profile basketball players trying on the shoes.
The video is accompanied by the message: 'The game will never be the same.'